24 March 2025 Demetra is proud to announce the launch of its new brand identity, a powerful expression of its innovative spirit and leadership in the medical device industry.
Following the recent strategic acquisition of GetSet® Surgical, this rebranding marks a significant milestone in Demetra’s journey, reinforcing its commitment to excellence, innovation, and leadership in orthopedics and spinal surgery while advancing its mission to aggregate innovative healthcare companies that enhance lives through cutting-edge products focused on infection prevention and control.
At the heart of this transformation is a modern, essential, and bold logo that symbolises Demetra’s role as a unifying force, seamlessly bringing together diverse expertise and pioneering advancements. The design reflects the Group’s vision of “Life Driven Technologies”, a philosophy that places people, human life and well-being at the centre of every innovation.
Regarding the color scheme, the new logo blends the signature colors of the Demetra companies’ logos. What might seem like a simple design choice actually holds deep significance – reinforcing both a sense of belonging within the group and the prominence of the parent company.
Michele Perrino, CEO of Demetra, commented: “Demetra’s technologies are designed with one clear purpose: to improve lives. By providing surgeons with cutting-edge, safe, and effective solutions, we help them enhance their talent and ultimately improve the quality of life for the patients who trust them. For us, ‘Life’ is not an abstract concept – it’s the ability to move, work, and enjoy everyday moments. This is the driving force behind Demetra and our new brand identity.”
In line with this evolution, the Tecres, Osartis, and Yijiutai logos have also been refreshed – maintaining their unique identities while reinforcing a unified vision for the future.
With this bold new image, Demetra moves forward with confidence, embracing innovation, unity, and a deep commitment to improving people’s lives around the world.
For further information: communication@demetraholding.it